Privacy Policy

We collect the following types of information when you use the Service:

• Business information: Business name and location data retrieved via Google Places API when you search for your business.
• Email address: Collected at checkout when you purchase a full audit report.
• Payment information: Credit card and billing details are collected and processed securely by Stripe. We do not store, access, or have visibility of your full card numbers.
• Usage data: Information about how you interact with the Service, including pages visited, features used, and audit requests made.
• Device and browser information: IP address, browser type, operating system, and device type collected automatically through analytics tools.

We use the information we collect to:

• Run local SEO audits based on the business information you provide.
• Generate and deliver your full audit report via email and downloadable PDF.
• Send transactional emails related to your purchase (e.g. report delivery, receipts).
• Process payments through Stripe.
• Improve and optimise the Service based on aggregated, anonymised usage patterns.
• Respond to your enquiries or support requests.

We share your information only with the third-party services necessary to deliver the Service:

• Stripe: Processes your payment securely. Stripe's privacy policy governs how they handle your payment data.
• DataForSEO & Google APIs: Receive business name and location data to retrieve audit information such as business listings, website performance, and local search data.
• OpenAI: Receives audit data to generate AI-powered recommendations included in your report. No personally identifiable information beyond business details is shared with OpenAI.

We use cookies and similar tracking technologies to improve your experience and understand how the Service is used. The analytics tools we use include:

• Google Analytics: Collects anonymised usage data to help us understand traffic patterns and user behaviour.
• PostHog: Provides product analytics to help us improve the Service experience.

For full details on the cookies we use, how long they persist, and how to manage your preferences, please refer to our Cookie Policy.

We take the security of your information seriously. Measures we have in place include:

• All data is encrypted in transit using TLS (Transport Layer Security).
• Data is stored in secure, encrypted cloud infrastructure.
• Payment processing is handled entirely by Stripe, a PCI-DSS Level 1 certified payment provider.
• Access to user data is restricted on a need-to-know basis with role-based access controls.

We retain your information for the following periods:

You have the right to:

• Access the personal information we hold about you.
• Correct any inaccurate or incomplete information.
• Request deletion of your personal information, subject to any legal obligations we may have to retain certain data.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

We are committed to complying with the Australian Privacy Principles (APPs) as set out in the Privacy Act 1988 (Cth). This includes:

• Being transparent about how we collect, use, and disclose personal information.
• Only collecting personal information that is reasonably necessary for our functions and activities.
• Taking reasonable steps to protect personal information from misuse, interference, and loss.
• Providing individuals with access to their personal information upon request.

If you believe we have breached the APPs, you may lodge a complaint with us at [email protected]. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us: