Notes from the local pack

Google's April 2026 newsletter to Google Business Profile (GBP) managers led with a single definitive statistic. According to Google, busine...

Search "haircut near me" on your phone. Two salons come up in the search results. Both have 4.7 stars, both are a five-minute drive away, an...

Google has long cited that businesses with photos on their Business Profile get roughly 42% more direction requests and 35% more clicks to t...

A roofer in Atlanta sets his GBP service area to "all of Georgia." He figures more coverage means more leads. Six months later, he's wonderi...

"If your profile is outdated, you're invisible to these conversational queries."

Monday morning arrives, and a regular customer calls to ask why your shop shows as "permanently closed" on Google. You are standing right be...

Open the description editor on your Google Business Profile this month and you will see something new. Google has already written your descr...

Vibe is now a local SEO signal. Stop optimising for keywords, start optimising for atmosphere.

Google didn't send an email. There was no blog post on the Google Search Central feed, and no announcement from a developer advocate. The 20...

Google quietly killed GBP Q&A in January 2026. Four months later, the obvious question is: what replaced the public “Questions & answers” se...

You wake up, open your Google Business Profile (GBP), and see eight new 1-star reviews overnight. None of the names matches your actual cust...

Google says your Business Profile can have 10 categories: one primary category and nine secondary categories. Yet, most businesses only use...