1. BrightLocal
Agencies and multi-location marketers
BrightLocal is the natural step up when Moz Local starts feeling thin. You keep listings sync and add the reporting layer. Local audits, rank tracking with a street level Local Search Grid, review tools and white label reports for client work.
Plans start at $41 a month per profile and listings sync starts on the Manage plan at $54. Citation building costs extra, from $2 per citation.
Pros
- Complete local SEO reporting suite in one place
- Local Search Grid shows rankings street by street
- White label reports for agency clients
- Full-access 14-day trial, no card required
Cons
- Pricing scales per location, so costs climb as you grow
- Citation building costs extra, from $2 per citation
- It reports problems, the fixing is still your job
- A lot of dashboard for a single-location owner
Verdict: The full-suite upgrade for people who have outgrown listings-only tools.